About Us

1-day is simple. We provide you with 3 deals, every day at 12 noon.

Is it an impulse buy site? We don’t think so – take as much time as you want but don’t complain to us when it sells out.

Why pay up to 5 times more elsewhere? Why try and hunt down the best bargains when we bring them direct to your email address every day? Why not enjoy the experience knowing you are dealing with a local company with exceptional delivery times? Why not skite to your mates you are technically advanced, extremely brand savvy and know value for money when it hits you in the face?

If you’re not signed up to the newsletter (where you know what is going to be on the site before average Joe does) then sign up here and we’ll hook you up. If you prefer to log on to the website every day at 12pm, be our guest.

Based in the good old Tron (aka Hamilton) and an employer of over 110 staff, we are now the largest online shopping website in New Zealand. We hold the stock here in our warehouse because not only have we bought thousands of units to get the price right, but it means there’s no fluffing around and delays in getting your stuff to you. Don’t be fooled by underestimating how long our deals last – we can process thousands of transactions per minute and have plenty of customers to snap them up.

Someone here must be doing something right. We’ve only just celebrated our 2nd birthday and we’ve pumped out over half a million orders, 30 million emails, had 22 million visits to the site, been placed 25th in the Deloitte Fast 50 and our most prestigious achievement to date – sold 35,727 Bags of Crap in just 24 hours....

P.S Want to find out more about us? Become a fan on Facebook or follow us on Twitter.

Meet the Stars of 1-day!

Ever wondered where 1-day came from? Sorry guys, Bill Gates didn’t suggest we buddy up and create it, instead there was me, one uncomfortable plane seat and an unused serviette responsible for in its creation...

I was sitting on a plane making my way back from Taiwan, flight NZ95, seat number 54, when the idea hit me…. I was always getting offered crazy deals from our Torpedo7 suppliers that weren’t related to Torpedo7, we couldn’t sell these on Torpedo7, but it seemed wrong to pass up such fantastic deals! So as I sat in my tiny, hard seat unable to sleep with the constant droning of snorts, I thought to myself, ‘why don’t we create a site that offers mind-blowing deals to New Zealanders’.

From that fateful plane trip 1-day was born, initially I had planned to call the site 54 (my seat #), but this didn’t quite tie in with the rest of the concept I had mapped out on the back of a serviette...

"Keep it Simple" were the three words going over and over in my head! It would have been pretty easy to get carried away (lack of sleep does wonders for the imagination) and to have created a master piece with all the bells and whistles, but I had to remember we already had Torpedo7, our other online store that was already keeping our crew extremely busy, and I also wanted to make purchasing extremely easy for our customers, it was all about a fast, some might say impulsive, purchase..

So my plan was to offer a random selection of products at fantastic prices for 24hours only. I figured if we changed the products over at 12 noon every day people could spend a few minutes in their lunch break having a quick look at what was being offered for the day, and eventually came up with the catch phrase - one day, three deals.

And that’s the 1-day story - the rest is now history. Although 1-day has come a long way from seat number 54 and the back of my serviette we have continued to ‘Keep it Simple’, which seems to have worked pretty well for us.

I’ve been the Website Developer at 1-day since the very beginning. I’d only been working at Torpedo7 for 6months when Top Dog flew back in NZ with the concept for a new site scribbled on the back of his serviette. I have to say, I thought he’d totally lost the plot when I arrived at work only to find him sifting through my bin… How was I to know the old, crinkled and graffitied serviette I’d found on my desk the day prior was in fact a new website concept, not someone’s used lunch serviette - Oops!

Anyway serviette aside I was involved in everything from developing the look and functionality of the original 1-day site, to sending out those first few emails. Phew, thankfully both the site and emails went reasonably smoothly, well until someone had a brainwave to add a Bag of Crap Sale into the mix anyway (Not that I’m naming names TOP DOG!).

No one could have predicted the amount of pressure our Bag of Crap Sale would put on the site, with the concept spreading like wildfire the website would literally grind to a halt from the large spikes of traffic around 12 noon – what an IT nightmare! Getting the right mix of web servers, databases, firewalls, bandwidth, data connections etc is a constant battle, but if in doubt, my response to our Customer Service team’s technical queries is always “have you tried force refreshing it”, hence my nickname!

I have recently developed the iphone app for 1-day, overseen the development of 1-daytee, re-built the 1-day site with a new super fast loading version and setup Twitter and Facebook pages. But when I get a chance to get out of the office I like to I trade my trusty computer in for either a wakeboard, snowboard or mountain bike…

As one of the newest members of the 1-day crew, I like to think I have earned my spot on the team as being the person who makes things happen. Top Dog thinks of the crazy ideas and I make them happen, or in some cases, depending how crazy they are….. make sure they don’t happen!

1-day is a marketer’s dream, it’s embarrassing to say, but our products actually sell themselves, I was warned of this in my job interview but just assumed it was ‘marketing talk’, turns out it was all true! There’s no glossy advertisements, radio slots or billboards to organise, instead I spend my day focusing on crazy PR stunts – like the notorious Bill Gates April Fools promotion, organising the ever increasing number of 1-day social events, experimenting with our Facebook page, scoring free stuff to giveaway and every now and then I may even organise one or two of the banners that appear on 1-day. I know, it’s a tough job, but hey someone has to do it and I sure aren’t complaining….

At the end of the week when I take off my Marketing crown, I like to spend my spare time chasing Marlin, doing my best Laura Langman impersonation on the netball court, and the newest addition to my hobbie list - sitting on my butt eating snow (Thankfully my marketing skills are a little better than my snowboarding skills…)

I handle most of the buying here for 1-day, so I’m usually the one responsible for finding you those awesome products that you see in your inbox everyday at 11:55am. Of course I can't tell you everything that goes on behind the scenes, but I can tell you that each and every product must first pass these three tests before we’ll even consider putting it the site:

# 1) While you’re sitting at your desk, with your stomach grumbling away and your boss jabbering in your ear, will this product make your heart race, your palms sweat and your hands shake with desire as you see it sitting in your inbox. If it does it’s passed the first test!

# 2) How much can we get our mitts on? I’m sure for you sitting on the other side of our website, getting an idea on just how much stock we move through must be a stab in the dark, but I can assure you we don’t waste our time with poxy little numbers. So when you jump on the site at 12:15 and all the stock is yesterday’s news, it’s not because we had 1 or 2 units for sale it’s because we had 1 or 2 thousand people snapping them up!

# 3) Savings, savings and more savings, will you be in utter disbelief when you see how much you’ll save on 1-day? We don’t spend thousands of dollars on TV ads that pop up when you’re watching the Simpsons at night and BORE you with some advert by some guy who’s had to many Red Bulls telling you to come into his store to get 20-30% off…. Really…20%....is that it. We want you to get the things you want and still have a nice flush wallet for a night on the tiles, or taking your main squeeze out for a feed, maybe even a night out at the movies? Wouldn’t that be nice.

Recession re-smession, if last year was anything to go by you can count on 1-day to be around as long as you want. You guys have kept us so busy, we had our record $11 Bag of Crap Sale (with orders coming in every 5-8 seconds) with over 35,000 Bags of Crap being sold and the site count been blown well over 1 million views. Some might say you've got to be crazy to work here, and we might even agree. We’ re often so busy which is why we go a little loopy and dance on tables, dress up, play pranks and quite generally have lots of fun.

If you haven’t noticed, we’ve moved off the phones and have gone fully online. We have the online LiveChat service and the website forms being utilised and fired through to us all the time. Although unfortunately even though the site is up 24-7, we aren’t, (we did try, but turns out we are human after all and need a little sleep…).

We thank all of our customers for the refreshing, entertaining, dramatic, horrific, funny and all in all awesome emails that we receive daily. With over 100 emails easily coming in daily we are almost always surprised, laughing or being entertained by someone. And as customer service representatives we are always getting the raw joy or anger of a customer. We love to help you out, don’t be afraid to email us your enquiries or contact us on chat, we’ll try our best to help!

I’m the official 1-day Queen of Crap – I write all of the product descriptions that go onto the site and do the little finishing touches so that the products all show up on the site at noon everyday and you can spend all of your pay cheque on our stuff. Basically I get to play with remote control toys, foosball tables and other cool gadgets while getting paid for it (awesome!!!). Obviously I have the coolest desk since I always have sweet products piled up on it thanks to That Buying Guy. .

I’m also in charge of making sure the Crap Sales go according to plan which has earned me the title of ‘Queen of Crap’ around the office (well, I hope this is the reason!). I even have a crown to show for my royal status. As you can imagine, a lot of work goes into preparing for a Crap Sale so we can give you a continuous stream of products instead of the ol’ 3-a-day products you would normally get. Let’s just say the coffee machine takes a battering! Also, trying to get everyone to agree on a name for each Crap Sale can be a mission (which is usually when I have to exert my royal authority).